Nestlé: Baci Perugina celebrates 90 years of winning chocolate lovers' hearts Freitag, 26. Oktober 2012 - 09:25

Baci Perugina celebrates 90 years of winning chocolate lovers' hearts

For 90 years romantics have shown their affection for each other by exchanging love notes wrapped around an Italian chocolate.

Nestlé's Baci, which means 'kisses', are dark chocolate and hazelnut pralines that contain quotations inside their individual wrappers.

Today, more than 1,500 are produced every minute for sale in Italy and for export to 55 other countries including Australia, Germany and the United States.

The Baci Perugina brand, which celebrates its 90th anniversary this month, is as popular with consumers today as it was with their grandparents thanks to the innovative ways it takes traditional messages about love and friendship and makes them relevant to contemporary audiences. Read the full story: www.nestle.com/Media/NewsAndFeatures/Pages/Baci-Perugina-Chocolate.aspx

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