Nestlé is expanding its Nescafé Ready-to-Drink cold coffee range to India, the Middle East and North Africa (MENA) region and Brazil to meet the needs of young consumers who prioritize convenience, variety and on-the-go options that align with their fast-paced and dynamic lifestyles. Ready-to-drink beverages are the fastest-growing coffee segment globally, growing at double digit largely driven by cold coffee consumption among Gen Z and Millennial consumers. In India, the MENA region and Brazil, where approximately a quarter of the population are young people, Nestlé is tapping into the potential of these markets with its Nescafé Ready-to-Drink range, which includes varieties like latte, cappuccino and mocha as well as flavors, such as chocolate, or caramel. Ready-to-Drink coffees provide consumers with tasty, cold coffee on the go, making them a convenient, popular choice for many. |
